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Home Works TVC : NIVEA Extra white c&e vitamin lotion
TVC : NIVEA Extra white c&e vitamin lotion

TVC : NIVEA Extra white c&e vitamin lotion

Brand : NIVEA

Objectives

Launch new definition of Body Lotion as in the form of Vitamin Lotion

Strategy

- Introduce ‘Juicy Skin’ as the new whitening standard skin.
- Promise on visible result as Firm and Bouncy whitening skin within 7 days

Result

- Launch in late Feb 2019
- Very successful result, C&E has brought NIVEA back to No.2 in Body Lotion category.

Service

Integrated Marketing Communication

YDM Family

FCB BANGKOK

ratio

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