WORKS
Motul The Furious Engine
Brand : Motul
Background
Consumer don’t realize about car maintenance. Probably they don’t have time to care and then it’ll be too late. So The Furious Engine Campaign makes general user should realize about the best lubricants to extend the life of engine.
Strategy
It's an ad that reflects a man who is really neat. He always cares about his personality and girlfriend but the never cares about his car until engine is going broken.
Service
Online Viral Video
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